Here are some retailers I have personally had good experiences purchasing products from.* Some of these are affiliate links/codes, which will also provide me with some discount or store credit. These are marked with "**". It's completely up to you if you choose to use them or not! :)
iHerb
Save 10% on your order: http://www.iherb.com/?rcode=HKP964 **
Or use the code: HKP964 **
They have a pretty large selection of both K-beauty and western products, and they often have reviews in multiple languages. I also bought some wonderful jasmine green tea from them.
Holy Snails!
Save 10% on your first order: http://i.refs.cc/vGOsun7x **
Holy Snails was started by DIY master Chel of the blog Holy Snails. Her products are a bit pricey but emphasize no filler, high impact ingredients (and it's always good to support a small business!). Shark Sauce and Snowbang are especially famous for being many people's HGs.
Beautius
Earn 100 reward points by signing up for an account.
Site: http://rwrd.io/ejz4zg4 **
Great selection of sheet masks, and this is my go-to site for Japanese sunscreens. They carry Chinese, Taiwanese, Japanese, and Korean brands. Free shipping on orders $45+, and they often have good sales or promotions going on. Plus, Beautius also has a big selection of cute trinkets and toys, like Pokemon plushies, available.
Crystal Cove Beauty
Save 10% on your first order with code: LoveBeauty
Site: https://crystalcovebeauty.com
A somewhat smaller selection of products from Taiwan and South Korea, but they have good prices and free shipping over $25! They have 30% off Benton products sales once in a while, which is a great deal.
Jolse
Make a new account and get $3 credit: http://jolse.com/member/join.html
Site: http://jolse.com/index.html
Jolse has a massive selection of Korean skincare, haircare, and makeup products, and they offer free shipping worldwide! (Be aware the basic level of shipping is pretty slow.) Jolse seems to have pretty competitive prices, and they have different sales and promotions all the time. You also get a small percentage back in store credit every time you buy from them, and they are generous with throwing in samples.
Ulta
$10 off your first purchase: http://refer.ulta.com/s/katie41310 **
Site: http://www.ulta.com
Ulta of course has a huge selection of western products, and it's a great choice for K-Beauty if you're looking for a retailer that you're familiar with and that most likely has a brick and mortar location near you (if you're in the US). They have a smaller selection of Asian beauty products and higher prices than you can find on other sites, but they have a loyalty points system and a generous return policy.
Target
Site: http://www.target.com/c/beauty/-/N-55r1x
Target obviously has a huge selection of western beauty products, but they are carrying more and more Asian brands as well (although the markups can be quite steep). This is a great choice (for US-based consumers) if you prefer to buy from a retailer you're familiar with, and you want the convenience of easy in-store returns.
Costco
Site: https://www.costco.com/beauty.html
Costco carries a small selection of Asian beauty products, along with many western products. Though the variety is small, the prices are pretty decent, and shipping is built in. Plus, they are known for having a generous return policy!
*Disclaimer: Note that this does not mean they will work out perfectly for you! I personally trust these retailers, but I don't work for them and I make no guarantees.
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